So HBO Is A Good Brand Now?
Now, I've never claimed to be a smart guy or anything like that, so I might get confused about some things in my old age., such as the case here. At least this is what I think happened, and correct me if I'm wrong. WarnerMedia, under the ownership of AT&T, launches HBO Max as a premium streaming platform using the popular cable brand as the core part of the service. WarnerMedia gets spun off from AT&T (and saddled with a LOT of DirecTV's debt in the process) and combines with Discovery to become Warner Bros Discovery. Under the myopic powers-that-be in the big offices of the merged company, WBD wanted to combine HBO Max with Discovery+ & drop the name HBO from the service because it's a negative draw to subscribers of Discovery+, who tended to be more conservative and rural compared to HBO viewers, and the executives who felt the HBO brand was a deterrent to parents of younger children who could watch preschool and children's programming on the platform