Project Paramount - Rebuilding Nickelodeon and Parting Words
Much like its first real sibling MTV , Nickelodeon has lost its way. While no longer the destination for kids entertainment it was decades ago, Nick is still largely seen as a kids brand and should be respected as one. Children’s entertainment is still important, and Nick should be the center of children’s entertainment. However, I think the folks at Paramount need to understand an ultimate truth: Nickelodeon is also a nostalgia brand , much like MTV. Second-half members of Generation X, Millennials, and Zenials were the core audience of Nickelodeon at its peak and still look fondly on the brand a lot more than their kids do. Nick has constantly tried to attract them more, especially the audience that largely dominated the culture in the 1990s. Some folks have a problem with Nick going in a little more into its '90s-era nostalgia more than with today's audience and not really where they are, which is everywhere BUT cable and streaming platforms. So, there’...