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Showing posts with the label YouTube

Project Paramount - Rebuilding Nickelodeon and Parting Words

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Much like its first real sibling MTV , Nickelodeon has lost its way. While no longer the destination for kids entertainment it was decades ago, Nick is still largely seen as a kids brand and should be respected as one. Children’s entertainment is still important, and Nick should be the center of children’s entertainment.  However, I think the folks at Paramount need to understand an ultimate truth: Nickelodeon is also a nostalgia brand , much like MTV.  Second-half members of Generation X, Millennials, and Zenials were the core audience of Nickelodeon at its peak and still look fondly on the brand a lot more than their kids do. Nick has constantly tried to attract them more, especially the audience that largely dominated the culture in the 1990s.  Some folks have a problem with Nick going in a little more into its '90s-era nostalgia more than with today's audience and not really where they are, which is everywhere BUT cable and streaming platforms.   So, there’...

Remembering LaMarr Wilson

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As odd as it may be to say this sentence out loud, I've been on YouTube for about 20 years now. It'll be exactly 20 years in March, so it's pretty safe to say I've been around since the birth of the platform and seen it change from a place to put random clips to a place that was the world's public access channel to the biggest streaming platform in the world. (I get the feeling you're going to see people try to claim Netflix is the biggest streamer in the coming months for regulatory reasons and a major media deal, but that's untrue, and I'm not going to talk about that today)  I never really put much on the platform aside from a few clips because I'm really not much of a video entertainer. I tend to write. I think I'm pretty good at that. That said, I've been entertained throughout the decades on YouTube, and there were four brothers I've always followed there: Daym Drops for food stuff, Dashie for games, Andre "BlackNerdComedy...