Thoughtnami™

Much like its first real sibling MTV , Nickelodeon has lost its way. While no longer the destination for kids entertainment it was decades ago, Nick is still largely seen as a kids brand and should be respected as one. Children’s entertainment is still important, and Nick should be the center of children’s entertainment.  However, I think the folks at Paramount need to understand an ultimate truth: Nickelodeon is also a nostalgia brand , much like MTV.  Second-half members of Generation X, Millennials, and Zenials were the core audience of Nickelodeon at its peak and still look fondly on the brand a lot more than their kids do. Nick has constantly tried to attract them more, especially the audience that largely dominated the culture in the 1990s.  Some folks have a problem with Nick going in a little more into its '90s-era nostalgia more than with today's audience and not really where they are, which is everywhere BUT cable and streaming platforms.   So, there’...

Before I begin, I think it's important that you, the reader, should familiarize yourself with the  core units of Paramount: CBS Entertainment Group (Broadcast Production) Paramount Pictures (Film Production) Paramount Media Networks (Cable Networks and Brands) Paramount Streaming Paramount International Networks I won’t focus too much on streaming and the international side of Paramount. I also won’t be focusing on lesser linear channels like CMT, Comedy Central, VH1, POP, Paramount Network, Smithsonian Network, TV Land, or LOGO because, and I’m going to be honest, most of them are not vital for the future of the company. There are shows on those outlets that are worth saving, but that’s a conversation for another time. I want you all to understand the core brands of Paramount as well because these are where most of the company's attentions should be focused on, and for some reason, not a lot of people acknowledge them, especially when talking about Skydance's sta...