Thoughtnami™

In mid-September 2025, I had convinced myself to write out a plan that had been in my brain for a while that I never had the nerve to get out of my head.  I created an entire plan to reinvent, reimagine, and reestablish the MTV brand for the future.   To repeat what I said throughout the entirety of this project, I am not, nor will I ever expect to be associated with and employed by MTV and its parent company, Paramount Skydance. This is part of #projectmtv, a fan-made MTV rebranding project. This is not happening in any form, but it's fun to dream. And this was a fun project to create. While a lot of what I wrote can be lost in the ether, here are the chapters of #projectmtv: PROLOGUE: I Want My MTV Explaining the Science Reintroducing MTV: Music Television Presenting MTV Generation Presenting MTV Palladia Presenting Club MTV The FAST Lane The Rebirth of Liquid Television License to Survive Questions and Final Thoughts Reinventing MTV: A Visual Portfolio I even managed t...

  Writer's Note: I am not, nor will I ever expect to be associated with and employed by MTV and its parent company, Paramount Skydance. This is part of #projectmtv, a fan-made MTV rebranding project. This is not happening in any form, but it's fun to dream. - jh   1) “Will MTV air music videos 24 hours a day?” Absolutely not. None of the four MTV linear networks will be wall-to-wall music videos. Price concerns aside, the need to air all videos is completely unnecessary in the age of YouTube, which has unedited music at your fingertips at every given hour of the day. The main MTV network will be 50% music programming, which is, honestly 100% more music than the network currently airs today. In addition to the morning and mid-afternoon blocks, MTV will also air MTV Top 20 Video Countdown every Friday night with next day streaming on Paramount+ and a Sunday primetime rebroadcast on Club MTV. There will be music airing in a bulk of the hours of the secondary channels. ...

Writer's Note: I am not, nor will I ever expect to be associated with and employed by MTV and its parent company, Paramount Skydance. This is part of #projectmtv, a fan-made MTV rebranding project. This is not happening in any form, but it's fun to dream. - jh   Paramount Skydance’s music television library is already one of the most impressive in the industry. Paramount owns to collective archives of MTV, VH1, CMT, and BET, including every music series, every interview segment, and every live musical performance that has ever aired on those channels.   Shows like 120 Minutes, Week in Rock, Headbangers Ball, Video Soul, Rap City, Yo! MTV Raps, Behind the Music, MTV Unplugged, VH1 Storytellers, CMT Crossroads, BET Soulstage, 106 & Park, and Total Request Live should all be fixtures across the new MTV.  Yes, I do believe that BET’s music programming has as much a place at MTV as VH1 or CMT. The whole “separate-but-equal” mentality within Paramount is ridiculo...

  Writer's Note: I am not, nor will I ever expect to be associated with and employed by MTV and its parent company, Paramount Skydance. This is part of #projectmtv, a fan-made MTV rebranding project. This is not happening in any form, but it's fun to dream. - jh   Prologue: Animation has played a vital role in MTV’s brand since day one. It was part of its visual identity from the very beginning, and indents created by young independent animators from around the world helped create the visual pop imagery the brand was known for. In the 1990s, MTV embraced original animated series starting with Liquid Television , a popular weekly anthology of shorts that introduced the world to Beavis and Butthead and Aeon Flux , two shows that would eventually expand into their own series. Other anthologies followed like Cartoon Sushi (which introduced Celebrity Deathmatch and The Brothers Grunt ) and Oddities (which was more action in-tone with The Head and The Maxx) .  Daria , a...

Writer's Note: I am not, nor will I ever expect to be associated with and employed by MTV and its parent company, Paramount Skydance. This is part of #projectmtv, a fan-made MTV rebranding project. This is not happening in any form, but it's fun to dream. - jh   Prologue: While the MTV rebrand is largely concentrated on the linear channels, that is only the cusp of what it’s about. By redefining what the MTV brand is all about, fully expanding into free ad-based streaming television (FAST) is where the MTV brand will thrive and survive into the 21st century.  MTV should go head-on and rocket into the future. Welcome to the MTV FAST Lane . The MTV FAST Lane channels will represent each of the four brands. MTV will present channels that highlight the latest music from all genres. MTV Generation will be bring you back to the early days of the network with branded channels targeted for music fans of all generations. Club MTV will embrace millennial and Gen Z tastes in enterta...

  Writer's Note: I am not, nor will I ever expect to be associated with and employed by MTV and its parent company, Paramount Skydance. This is part of #projectmtv, a fan-made MTV rebranding project. This is not happening in any form, but it's fun to dream. - jh   Prologue: If MTV is the mothership, MTV Generation is the retro brand and a hub for music history, and MTV Palladia is the world stage and THE home of music, where would a brand like MTV 2 fit in this new MTV rebrand? Simple. It wouldn’t. MTV2 has been a confusing mess for decades now. After being the lone MTV spinoff without the traditional logo, it always felt out of place. The two-headed dog used to represent rock and hip-hop, and MTV 2 was supposed to be the home to both. Unfortunately, as the years passed, the direction of the channel deviated. Today, it’s a mess. More of the same old repeats that are on currently on MTV, even some airing in the same timeslots. If MTV is considered a mess by most viewe...