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Showing posts from May, 2025

We're Going to Have to Talk About the Rumored Split

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After the company re-rebranded its premium streaming service to HBO Max , which nearly everybody under the sun never stopped referring to it, you have to ask yourself one question: What's really going on at Warner Bros Discovery? WBD seems to be embracing the scripted and sports sides of the company more these days, and you can tell that the Discovery brands are feeling more like an afterthought. Oh, don't look at me like that, cartoon fan.  Consider the following: There's a refocused emphasis on scripted programming at Warner Bros Television . Not that WBTV had any problems when it comes to scripted programming, the studio continues to have hits across many platforms, including Netflix, Apple TV+, and at least one series on every major US broadcast network. Ever since Discovery acolyte Katherine Finch resigned at the end of 2024, Channing Dungey, the head of Warner Bros Television, took the helm of the US Networks group, which seems to begin bearing fruit for the scripted ...

Apparently, That IS What It's Called

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A couple of weeks ago, I began writing an article after reading  a recent interview   Puck 's Matthew Belloni had with HBO's Casey Bloys about the current direction of the MAX streaming platform . And I put it off because something was off in the air. About a week later, I started to rewrite that article after reading  a feature story from Bloomberg Businessweek 's Felix Gillette about the current woes of the Cartoon Network brand . Both articles had a lot to be desired to say the least. People like to paint Casey Bloys as some kind of wunderkind at HBO, and yes, his reputation at the network over the past two decades speaks volumes for how the HBO brand has evolved and changed. But in Belloni's interview, Bloys came off like an aloof numb who just seemed to be parroting what his superiors tell him to. Belloni suggested to Bloys that Netflix should sub-brand their content the way HBO and others within the WBD serfdom do, but Bloys just blew it over. I should note that ...