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Much like its first real sibling MTV , Nickelodeon has lost its way. While no longer the destination for kids entertainment it was decades ago, Nick is still largely seen as a kids brand and should be respected as one. Children’s entertainment is still important, and Nick should be the center of children’s entertainment.  However, I think the folks at Paramount need to understand an ultimate truth: Nickelodeon is also a nostalgia brand , much like MTV.  Second-half members of Generation X, Millennials, and Zenials were the core audience of Nickelodeon at its peak and still look fondly on the brand a lot more than their kids do. Nick has constantly tried to attract them more, especially the audience that largely dominated the culture in the 1990s.  Some folks have a problem with Nick going in a little more into its '90s-era nostalgia more than with today's audience and not really where they are, which is everywhere BUT cable and streaming platforms.   So, there’...

Fans of Cartoon Network and Warner Bros Animation haven't had a lot of victories in the last couple of years. Cartoon Network abandoned their webpage and shifted everything to HBO Max, then called MAX.  The Boomerang stand-alone streaming service shuttered and threw everything to MAX. Then MAX dropped nearly everything animated, including nearly every Cartoon Network series, every Hanna-Barbera cartoon including The Flintstones, The Jetsons , and Scooby-Do o, Tom & Jerry, and even the venerable classic Looney Tunes shorts and most of the spinoffs. The message seemed clear to the "fandom:" Warner Bros HATES cartoons. It did look bleak, but something started happening in spring 2024. First, Warner Bros launched Cartoon Rewind, a FAST channel that aired older and seemingly random cartoons. Silverhawks, Beetlejuice, Richie Rich, Shirt Tales, Pac-Man, Challenge of the Go-Bots, Mister T, Pirates of Dark Water, Thundarr the Barbarian, Fantastic Max, Centurions, Police Aca...

Much like Paramount Pictures , I’m not going to talk about what CBS Studios should do creatively because, again, creativity shouldn’t be mandated by the suits, and creators should have a playground to tell their own stories, share their own experiences, and create their own visions without the political and cultural interference of studio executives and owners. CBS Studios, as di  all television studios, should allow creators to create. I also want CBS Studios to understand the collective legacy of their past. CBS Studios foundation was built by CBS Productions (which gave the world Perry Mason, The Honeymooners, Gunsmoke,  The Twilight Zone, Hawaii Five-0, and The Carol Burnett Show ),  Desilu Productions (the studio founded by Lucille Ball and Desi Arnaz and produced iconic shows like I Love Lucy, The Andy Griffin Show, The Untouchables, Mannix, and Star Trek ) , the original Paramount Television (one of the most iconic television studios that produced shows that c...

I started this project largely because of hate towards the current ownership of Paramount as well as their lack of understanding of what they actually have on tap. And it's a lot.  As I mentioned from the start, I'm not going to rebuild the entire company. I actually rebuilt MTV back in September, and what I'm doing here isn't going to be as extreme as that.  These are just small bullet points for the most vital units of Paramount, or at least the units that need the most help, and if I were in charge, these are the ones I'd focus on.  And I obviously have to begin with the unit that's been most prominent in the news cycle largely because of its news division, the CBS television network. While many consider broadcast television being on borrowed time, I feel CBS is the most important unit at Paramount because it reaches a wider audience than theatrical releases and streaming media.  I also feel that CBS should have more of a place in streaming beyond the sub...

 I love Bluesky as well as the folks I interact with over there. It's pretty calm and not as chaotic as other social media platforms. Having better tools like muting of words and individuals as well as de-tagging your username and removing your posts from those who want to attack you really enhances the experience. Is it a perfect place?  No. There's no such space known as "the perfect place." That's a lesson I learned from Yogi's Ark Lark when I was a little kid.  I've been a huge Hanna-Barbera fan since I watched the lion's share of their works in syndication and on the USA Cartoon Express back in the early 1980s, and I still am to this day. Those shorts and shows not only entertained me for decades but, much like their corporate cousins Looney Tunes, they are a core part of my creative DNA.  I think that's a reason I've been enjoying MeTV Toons lately.  One of the many, many reasons. Folks, I'm still lucky I could watch it locally via c...