What's So "Adult" About Adult Swim?

I haven't seen ads for Doom 3, Halo 2, and GTA: San Andreas, three of the year's biggest video game titles aimed towards an older teen/young adult audience on a programming block which is designed for an older teen/young adult audience. I've seen car ads and ads for slightly harder PG-13 movies, but no ads for, say, R-rated actioners like Constantine or Blade Trinity. So, the question has to be asked.

What's so "adult" about Cartoon Network's Adult Swim lineup? I could kind of understand why the network refuses to advertise Adult Swim programming outside the hour before the block on Cartoon Network. However, that's no excuse to not advertise for Adult Swim on any of the other Turner networks. If the viewership is huge because of the power of the internet, imagine how the viewership would be with the addition of large majority that don't check out the nerd boards that'll check out the block. Of course by adding more "adult" advertisers with the immediate dropping of the ban on R and M-Rated films and video games would be nice. You know, just to let the illusion and allusion of the brand "Adult Swim" be true.

Oh, and create strong original animated titles rather than relying on outside sources would be nice too, but that's a whole other conversation.

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