Project MTV: The Complete Guide
In mid-September 2025, I had convinced myself to write out a plan that had been in my brain for a while that I never had the nerve to get out of my head. I created an entire plan to reinvent, reimagine, and reestablish the MTV brand for the future. To repeat what I said throughout the entirety of this project, I am not, nor will I ever expect to be associated with and employed by MTV and its parent company, Paramount Skydance. This is part of #projectmtv, a fan-made MTV rebranding project. This is not happening in any form, but it's fun to dream. And this was a fun project to create. While a lot of what I wrote can be lost in the ether, here are the chapters of #projectmtv: PROLOGUE: I Want My MTV Explaining the Science Reintroducing MTV: Music Television Presenting MTV Generation Presenting MTV Palladia Presenting Club MTV The FAST Lane The Rebirth of Liquid Television License to Survive Questions and Final Thoughts Reinventing MTV: A Visual Portfolio I even managed t...