Project MTV: The Complete Guide

In mid-September 2025, I had convinced myself to write out a plan that had been in my brain for a while that I never had the nerve to get out of my head. 

I created an entire plan to reinvent, reimagine, and reestablish the MTV brand for the future. 

 To repeat what I said throughout the entirety of this project, I am not, nor will I ever expect to be associated with and employed by MTV and its parent company, Paramount Skydance. This is part of #projectmtv, a fan-made MTV rebranding project. This is not happening in any form, but it's fun to dream.

And this was a fun project to create.

While a lot of what I wrote can be lost in the ether, here are the chapters of #projectmtv:

I even managed to present a full-length playlist of the simulcast I would have curated if I had the full controls of the rebranding. Nothing is out of place, and every video is here for a reason. 



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