Project Paramount - Prelude - Understanding The Mountain's Core


Before I begin, I think it's important that you, the reader, should familiarize yourself with the core units of Paramount:

  • CBS Entertainment Group (Broadcast Production)
  • Paramount Pictures (Film Production)
  • Paramount Media Networks (Cable Networks and Brands)
  • Paramount Streaming
  • Paramount International Networks

I won’t focus too much on streaming and the international side of Paramount. I also won’t be focusing on lesser linear channels like CMT, Comedy Central, VH1, POP, Paramount Network, Smithsonian Network, TV Land, or LOGO because, and I’m going to be honest, most of them are not vital for the future of the company. There are shows on those outlets that are worth saving, but that’s a conversation for another time.

I want you all to understand the core brands of Paramount as well because these are where most of the company's attentions should be focused on, and for some reason, not a lot of people acknowledge them, especially when talking about Skydance's stalkerish pursuit of an equally large media company like Warner Bros Discovery:

  • CBS
  • CBS News
  • CBS Sports
  • CBS Studios
  • Paramount Pictures
  • Miramax
  • Paramount+
  • Pluto TV
  • Nickelodeon
  • MTV
  • BET
  • Showtime
  • Star Trek
  • SpongeBob SquarePants
  • Teenage Mutant Ninja Turtles
  • Mission: Impossible
  • The Twilight Zone
  • CSI
  • NCIS
  • Blue Bloods
  • Yellowstone
  • Fire Country
  • The Neighborhood
  • Entertainment Tonight
  • 60 Minutes
  • Nicktoons
  • South Park
  • The Daily Show
  • Jersey Shore
  • The Challenge
  • RuPaul's Drag Race
  • Love & Hip-Hop
  • Soul Train
  • Beavis and Butt-Head
  • The Ren and Stimpy Show
  • Jackass
  • Basketball Wives
  • Wild 'n Out
  • Avatar
  • Garfield
  • Scream (from Miramax)
  • Dexter

I also want you to understand the core licensed brands not outright owned by Paramount as well. These media brands are either managed by the company or prominent on their outlets:

  • Sonic the Hedgehog (from SEGA)
  • Transformers (from Hasbro)
  • G.I. Joe (from Hasbro)
  • Monster High (from Mattel)
  • Survivor (from Amazon MGM)
  • The Amazing Race (from Twentieth Television)
  • Big Brother (from Banijay)
  • The Price is Right (from Fremantle)
  • The Young and the Restless (from Sony Pictures Television)
  • The Bold and the Beautiful (from Bell-Phillip Television)
  • Ghosts (from BBC Studios)
  • The Smurfs (from Peyo Productions)

Currently, I feel there shouldn’t be any operational changes with the following units:

  • BET Media
  • Paramount+
  • CBS Sports
  • CBS Media Ventures

I feel the following umbrella brands should be established under their established units for licensing and consumer goods as well as home media/streaming opportunities within the in-house units as well as third-party distributors. These umbrella brands are more library-based and should be presented as a vital part of Paramount's legacy just as much as the Paramount Pictures library and the current productions already prominent in its corporate image:

  • CBS Studios Classics (I Love Lucy, Perry Mason, Gunsmoke, Bonanza, The Andy Griffin Show, Beverly Hillbillies, Hogan’s Heroes, The Brady Bunch, Hawaii Five-0, Soul Train, The Odd Couple, Happy Days, Laverne & Shirley, Mork & Mindy, Taxi, The Love Boat, Family Ties, Cheers, Dynasty, Matlock, MacGyver, Beverly Hills 90210, Wings, Frasier, Moesha, Sister, Sister, Charmed, Girlfriends, The Game, and Everybody Hates Chris) While The Twilight Zone, CSI, and Star Trek would naturally fit in the CBS Studios Classics umbrella, they could stand on their own as individual brands.
  • Nickelodeon Splat (older pre-SpongeBob non-Nicktoons brands from Nickelodeon including Pinwheel, Double Dare, Eureeka’s Castle, The Adventures of Pete and Pete, Are You Afraid of the Dark, SNICK, GUTS, Clarissa Explains It All, All That, Blue’s Clues, Kenan and Kel, The Backyardigans) The post-splat era Nick are still relevant under the current Nick brand while brands like SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Garfield, and Avatar are their own brands.
Now that we understand what Paramount has, it's time to begin rebuilding the company.

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